Join us at IDC Directions 2025
The future of work is here, and it’s powered by artificial intelligence.
Is your organization ready to be an AI-Fueled Business?
IDC Directions
Transforming
Business
for an AI World
April 2, 2025 San Jose, California
From AI assistants to agents and beyond, intelligent technologies are transforming the way businesses operate, innovate, collaborate, and connect.
Join us at IDC Directions to hear the latest groundbreaking research, expert insights, and real-world perspectives on how AI is revolutionizing industries and reshaping business strategies. As we explore how to prepare for an AI world, you’ll gain actionable insights that will help you lead your team and organization toward becoming an AI-Fueled Business and delivering exceptional results.
Why Attend?
Don’t miss your opportunity to learn from industry leaders, explore the latest research, and prepare yourself and your organization for an AI-powered future.
Exclusive Keynotes
Get the latest research, trends, and “must-do” actions for success in 8 exclusive keynote sessions.
Connect with Experts
Connect directly with IDC analysts in pre-scheduled private 1:1 meetings.
Customize Your Day
Choose the breakout track that fits your role or needs to maximize takeaways.
Network with Peers
Network and share insights with IDC experts, colleagues, and like-minded business professionals.
Stay Connected
Keep the conversation going with VIP access to post-event content, resources, and more.
Expert Perspectives
In-Depth Insights from Industry Leaders, Innovators, and Visionaries Shaping the Future.
KEYNOTE Innovation, Experiences, and the Future of Tech
AI is changing priorities and creating endless opportunities for both enterprises and consumers. IDC President, Crawford Del Prete, and ServiceNow CEO, Bill McDermott, will sit down for a fireside chat to discuss AI’s impact on business today, the innovative ways that ServiceNow is fueling great customer experiences with AI-powered workflows, and their perspectives on the future of technology.
Agenda
One day. Eight exclusive keynotes. Three powerful tracks. Maximum impact.
Wednesday, April 2, 2025
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Networking & Registration
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Opening Remarks
Speaker:
Genevieve Juillard
CEO, IDG
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Keynote: Innovation, Experiences, and the Future of Tech
AI is changing priorities and creating endless opportunities for both enterprises and consumers. IDC President, Crawford Del Prete, and ServiceNow CEO, Bill McDermott, will sit down for a fireside chat to discuss technology and AI’s impact on business today, and the innovative ways that companies are creating differentiated customer experiences with new AI-powered workflows. They will also discuss their perspectives on the future of technology and its future impact on business.
Speaker:
President, IDC
Special Guest:
Bill McDermott
CEO, ServiceNow
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AI Adoption: From Experimentation to Industry Transformation
After two years of intense experimentation, AI costs are decreasing, technology suppliers are delivering AI capabilities in volume, and enterprises are organizing around what it will take to roll out AI at scale. Meredith Whalen, IDC's Chief Research Officer, will debuts IDC's Global AI Maturity Model Benchmark study, IDC's latest installment of AI use case research, plus insights from IDC's annual CEO study. A "can't miss" look at brand new research.
Keynote Speaker:
Chief Research Officer, IDC
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Networking Break
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Agentic AI: A Playbook for Corporate Innovation
Learn how AI agents and agentic workflows are revolutionizing infrastructure, services, software, and security – and how you could unlock unprecedented opportunity for innovation, growth, and value creation.
Keynote Speaker:
GVP/GM, IDC Research
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AI in the Enterprise: CIO Strategies, Challenges & Insights
Hear from leading CIOs who are at the forefront of AI adoption as they share their strategies, challenges, and lessons learned.
Moderator:
Lee Rennick
Executive Director CIO Communities, Foundry
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How AI is Changing Critical IT Operations
Listen to IDC experts discuss how AI is changing critical IT operations, including application development, survivability, devices and data, and how it will shape the future of work.
Moderator:
Matt Egan
Global Editor & Editorial Director, Foundry
Panelist:
Research Manager, IDC
Panelist:
Research Analyst, IDC
Panelist:
Program Vice President, IDC
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Networking Lunch
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Track Sessions: Choose Your Track
Tailored tracks help you unpack the impact of AI in the ways that matter most for you.
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Track 1: Transforming Technology for an AI World
Dive into the role of AI in strategic decision-making and competitive insights, plus discuss how it will change leadership and investment planning in 2025 and beyond.
Learn more about track 1 -
Track 2: Transforming CIO Strategies for an AI World
See how successful IT leaders are navigating – and leveraging - AI to modernize infrastructure, optimize investments, and drive innovation.
Learn more about track 2 -
Track 3: Transforming Marketing for an AI World
Explore how AI is transforming brand strategy and engagement, plus gain key insights on how to evolve your marketing programs to meet changing customer needs and industry dynamics.
Learn more about track 3
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Short Break
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IDC Lightning Round: Exploring New & Disruptive Technologies
A “real-life” FutureScape, this interactive session will tap into IDC analysts’ predictions on emerging technologies and key market trends to watch.
Moderator:
Group Vice President, Worldwide Research, IDC
Panelist:
Research Director, IDC
Panelist:
Research Manager, IDC
Panelist:
Research Director, IDC
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Closing Keynote
Speaker:
Guest Speaker
Coming Soon
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Reception
Celebrating 60 Years of IDC Directions
Paving the way for organizations worldwide with trusted research and insights for 60 years running.
Event Sponsors
What Attendees are Saying
See what attendees of recent IDC Directions events are saying about the conference.
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“Great content, year after year.”
Michael H., Enterprise IT Solutions Company
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“Got a very good idea of what is happening now, customer needs, and sense of urgency.”
Christal V., Global Energy Company
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“As an infrastructure provider, the presentation was very relevant and supported a lot of what we are hearing from customers.”
Jeff P, Software Company
Venue
San Jose McEnery Convention Center
408 S Almaden Boulevard, San Jose, CA 95110
Located at the center of downtown San Jose, the San Jose McEnery Convention Center is host to hundreds of events, conferences, and meetings each year. IDC Directions will be conveniently located on the Concourse Exhibit Level in Grand Ballrooms A and BC and on the Lower Level directly below the ballrooms.
Accommodations
San Jose Marriott
301 S. Market Street, San Jose, CA 95113
IDC recommends the San Jose Marriott, which is offering special conference rates of $319 USD through March 11, 2025. Rooms at the special rate are first-come, first-serve and subject to availability. Reservations can be made at the link below or by calling (408) 280-1300.
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